Piriosa — A branding thought-experiment
Piriosa is a brand I am working on which is focused on providing females with the best experience during menstruation by changing the form of sanitary pads into a pant. Our target audience is actually mothers of newcomers, but I wanted it to appeal to teenage groups as digital contents are more likely to build awareness. As a class activity, I had the opportunity to visualize the brand and create a brand persona. I drew inspirations from music, pop culture, art and films. Let’s see what are the references.